Brit Awards 2014: Arctic Monkeys odds on favourites to do Brits double
David Bowie, Ellie Goulding and One Direction are also set to take home awards on Wednesday night
Arctic Monkeys are set to repeat their 2007 Brits triumph and scoop the awards for both British Group and British Album at Wednesday night’s ceremony, according to bookies.
The indie rock band fronted by Alex Turner are odds on to claim both prizes, with their closest challengers One Direction at 13/2 in the British Group category, and Breakthrough Act favourites Bastille at 10/1 in the British Album category, based on odds provided by William Hill.
Should the Arctics do the double, it will take their Brits tally to seven wins from nine nominations since their debut in 2006.
David Bowie, also in the running for British Album, is strongly tipped (1/3 on) to take British Male Solo Artist following the release of his 2013 comeback album The Next Day. Should he win, it will be his first Brit Award for two decades and, at 67, will make him the oldest ever recipient of a Brit.
Ellie Goulding, meanwhile, is runaway favourite at 9/1 on to take Solo British Female, and is also contesting British Single for her chart-topping track Burn.
One Direction may not hold out much hope of beating Arctic Monkeys to British Group but with their legions of online fans they are almost certain to walk away with the Music Video gong, which for the first time will be decided by votes cast via Twitter on the day.
Broadcasting on ITV from London's O2 Arena, the ceremony will feature performances from Katy Perry, Pharrell Williams, Lorde and Arctic Monkeys themselves.
Odds from William Hill
British Group: 1/6 Arctic Monkeys; 13/2 One Direction; 10/1 Bastille; 12/1 Rudimental; 14/1 Disclosure
British Male Solo Artist: 1/3 David Bowie; 7/2 John Newman; 9/1 Jake Bugg; 10/1 Tom Odell; 25/1 James Blake
British Album: 1/5 Arctic Monkeys; 7/1 Bastille; 10/1 David Bowie; 10/1 Disclosure; 10/1 Rudimental
British Female Solo Artist: 1/9 Ellie Goulding; 11/2 Laura Mvula; 14/1 Laura Marling; 16/1 Jessie J; 25/1 Birdy
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