After 12 weeks of boardroom grillings, fiery arguments and many, many gaffes (chilli sauce doughnut, anyone?) on The Apprentice, Lord Sugar has finally picked his new business partner: Sian Gabbidon.

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In the final showdown of the series, the 25-year-old businesswoman impressed the business mogul with her reversible swimwear company, winning the competition ahead of fellow finalist and nut milk maker Camilla Ainsworth.

But was Sian a worthy winner of the show’s £250,000 business investment from Lord Sugar?

Absolutely according to the viewers, who praised her calm professionalism throughout.

Those watching at home were particularly impressed with how Sian held her own in the boardroom after Camilla attacked her brand for “not being on anyone’s radar” after three years of business.

Although some thought Camilla’s nut milk business had more potential…

So much for the final two, but what about the returning fired candidates?

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Congratulations, Sian!

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Authors

Thomas LingDigital editor, BBC Science Focus

Thomas is Digital editor at BBC Science Focus. Writing about everything from cosmology to anthropology, he specialises in the latest psychology, health and neuroscience discoveries. Thomas has a Masters degree (distinction) in Magazine Journalism from the University of Sheffield and has written for Men’s Health, Vice and Radio Times. He has been shortlisted as the New Digital Talent of the Year at the national magazine Professional Publishers Association (PPA) awards. Also working in academia, Thomas has lectured on the topic of journalism to undergraduate and postgraduate students at The University of Sheffield.

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