Best Apple Watch deals that are worth the hype this Black Friday

Black Friday sales are the perfect time to invest in higher-cost tech products, as you can snag a range of incredible deals on gadgets from reputable retailers such as John Lewis and Amazon, as well as networks like O2 and Three, and if you’ve got your eyes set on an Apple Watch, you’re in for a treat.

On Black Friday 2023, the best prices for Apple Watches included: the Apple Watch 9 for £379 (£20 off) and £769 (£30 off) for the Apple Watch Ultra 2, and if you didn't mind sporting an older model, you could save £100 on the Apple Watch SE. Last year, John Lewis was the cheapest UK retailer for Apple Watch Black Friday offers.

So, how does Black Friday 2024 fare for Apple Watch deals? It's time to jump right in.

Jump to:

• Which UK retailer has the best Apple Watch price this Black Friday?
• Best Black Friday Apple Watch deals at a glance
• Best Apple Watch deals we've found in today's UK Black Friday sales

Which UK retailer has the best Apple Watch price this Black Friday?

During Black Friday 2023, we saw that John Lewis was the cheapest UK retailer for Apple Watch Black Friday offers.

This Black Friday, it looks like John Lewis has reigned superior once again. At the time of writing, the UK retailer has discounts on the Apple Watch Series 10 42mm and 46mm, plus the Apple Watch Series 10 with GPS + Cellular, and the Apple Watch Series 9.

Shop Apple Watches at John Lewis

Best Black Friday Apple Watch deals at a glance:

• Apple Watch Series 10 | £399 £379 (save £20 or 5%)
• Apple Watch Series 10 | £429 £409 (save £20 or 5%)
• Apple Watch Series 10 GPS + Cellular | £499 £479 (save £20 or 4%)
• Apple Watch Series 9 GPS + Cellular | £649 £629 (save £20 or 3%)
• Apple Watch Ultra 2 | £899 £869 (save £30 or 3%)

Best Apple Watch deals we've found in today's UK Black Friday sales

Apple Watch Series 10 | £399 £379

What's the deal: The Apple Watch Series 10, which was released a couple of months ago, currently has a £20 discount at John Lewis, taking the price to £379 from £399.

Why we chose it: The Technology team are thrilled to see the 2024 version of the Apple Watch discounted in the Black Friday sales.

We like the Apple Watch Series 10 for its fantastic features; the Apple Watch Series 10 is kitted out with watchOS 11 and has an all-new speaker that can play audiobooks and podcasts without the need for AirPods. Apple has also added new depth and water temperature sensors, and the battery has had a major upgrade, meaning you can now charge the smartwatch to 80% in just 30 minutes.

Buy Apple Watch Series 10 for £399 £379 (save £20 or 5%) at John Lewis

Apple Watch Series 10 | £429 £409

What's the deal: The 46mm of the Apple Watch Series 10 also has a £20 discount at Amazon and John Lewis, taking the price from £429 to £409 this Black Friday.

Why we chose it: If you're in the market for a sleek smartwatch, the display size and the thinness of the Apple Watch Series 10 certainly achieves this. The 2024 Apple Watch Series 10 has the biggest display size yet (an increase of 30% from the Apple Watch Series 9), making it larger than the Apple Watch Ultra. As well as the fantastic display size, the Series 10 has a thinner casing at just 9.7mm, which is 10% thinner than any other model, so it will look and feel less bulky.

• Buy Apple Watch Series 10 for £429 £409 (save £20 or 5%) at Amazon
• Buy Apple Watch Series 10 for £429 £409 (save £20 or 5%) at John Lewis

Apple Watch Series 10 GPS + Cellular | £499 £479

What's the deal: You can save £20 on the Apple Watch Series 10 with GPS + Cellular when you buy at John Lewis this Black Friday. When it comes to smartwatches with Cellular, it means you can send a text, make a call and stream music without having to have your iPhone nearby.

Why we chose it: When you purchase the Apple Watch Series 10 GPS + Cellular at John Lewis, you can save £5 on an Apple Watch strap when you use the code APPLESTRAP at the checkout.

Buy Apple Watch Series 10 GPS + Cellular for £499 £479 (save £20 or 4%) at John Lewis

Apple Watch Series 9 GPS + Cellular | £649 £629

What's the deal: John Lewis is certainly delivering with the Apple Watch Black Friday deals; for a limited time only this November, you can bag the Apple Watch Series 9 with GPS + Cellular for £629 instead of £649.

Why we chose it: As well as saving £20 on the Apple Watch Series 9 GPS + Cellular, you can get three months of Apple services: Apple Music and Apple Fitness+.

Buy Apple Watch Series 9 GPS + Cellular for £649 £629 (save £20 or 3%) at John Lewis

Apple Watch Ultra 2 | £899 £869

What's the deal: At Amazon this Black Friday, you can get £30 off the Apple Watch Ultra 2, with the price dropping from £899 to £869.

Why we chose it: If you're serious about sport or you're a keen adventurer, the Apple Watch Ultra 2 is the smartwatch for you. The Apple Watch Ultra 2 comes with advanced features for runners, cyclists, swimmers, hikers, and divers. The smartwatch is encased in a rugged titanium case and comes with a bright always-on Retina display. Plus, for peace of mind, the smartwatch boasts incredibly accurate precision dual-frequency GPS.

Buy Apple Watch Ultra 2 for £899 £869 (save £30 or 3%) at Amazon

For even more Black Friday offers, check out the best Black Friday LEGO deals, Black Friday Kindle deals, Black Friday smartphone deals.