Full list of UK retailers' Black Friday 2024 sales start and end dates

With this in mind, it feels a little confusing, overwhelming and, frankly, annoying to navigate, especially as so many companies will be pestering you already with their savings.

In fact, a study conducted by Currys this year found that 57% of Brits feel sceptical about discounts offered during Black Friday, and 65% think it’s a straight-up 'con'.

However, there is treasure to be found on the big day!

So, to help, we've written up a useful guide explaining all the key dates around when Black Friday starts and ends, as well as the date of Cyber Monday. We've also explained when most retailers start and end their savings, and put together a mega (really, it's huge) list of trusted retailers currently running sales.

Make sure you also check out the best Sky Black Friday deals, and Black Friday theatre deals, the Floridatix Black Friday deal and does Apple do Black Friday?

Plus, will there be a PS5 Pro Black Friday discount?

Jump to:

• What is the official date of Black Friday 2024?
• What date is Cyber Monday?
• When does Black Friday 2024 start for UK retailers?
• When do Black Friday 2024 sales end?
• How long will Black Friday deals last in the UK?
• Which UK retailers have Black Friday 2024 sales live now?

What is the official date of Black Friday 2024?

The official date of Black Friday is Friday 29th November 2024.

The holiday always falls on the last Friday of November – the day after American Thanksgiving.

What date is Cyber Monday?

Cyber Monday takes place the following Monday, so 2nd December 2024.

When does Black Friday 2024 start for UK retailers?

While Black Friday itself doesn't take place until the end of the month, most retailers run Black Friday sales throughout the whole of November.

According to one study from NetVoucherCodes, this year's sale started for some as early as 17th October, while most tended to kick off from 1st November.

When do Black Friday 2024 sales end?

The Black Friday period will officially end on Monday 2nd December to make way for the Cyber Monday sales.

How long will Black Friday deals last in the UK?

In reality, the whole Black Friday/Cyber Monday period now blends into one mammoth sale, with most of the deals spilling over even into December.

Our advice would always be to snap up a good deal if you see one, but be aware the other deals may pop up as the sale goes on.

Take a look at the best Black Friday broadband deals, Black Friday TV deals, and Black Friday theatre deals.

Which UK retailers have Black Friday 2024 sales live now?

Here's a full list of which retailers have already gone live with their sales in alphabetical order. Be warned, it's quite long:

• Activity Superstore – 100 deals on experiences with up to 60% off, like this Triple Car Superdrive for 30% off.
• Alton Towers – Kids Stay and Swim for free between 24th January and 13th March 2025, but book now.
• Amazon – The retailer giant's Black Friday sale started on 21st November, with up to 58% off Amazon devices like the Amazon Echo Dot and Kindle Paperwhite, alongside major savings from Shark, Ninja, Dyson and more.
• AO.com – deals on hundreds of products, from TVs to air fryers to washing machines.
• Apple – Get three months of Apple Music for free.
• Argos – Sale ends 3rd December with lowest price promise on tech, kitchen gadgets and homeware.
• Asda – Two for £20 beer and buy six bottles of wine and save 25%, ends 12th December.
• Asda George – 20% off over 450 toys, huge discounts on airfryers and 50% off sleep essentials such as pillows.
• BackMarket – Savings on hundreds of pre-loved items, like this iPhone 14 Pro Max.
• Bargain Max – Spend £50 on toys, save £5 with code 'GIFT5' and spend £100, save £12 with code GIFT12.
• BodyShop – Up to 50% off Christmas gifts and 3 for 2 on makeup and skincare.
• Boots – 1000's of offers on beauty, makeup and appliances throughout the month.
• Bose – Exclusive savings including £45 off Bose QuietComfort Ultra Headphones, use code EXTRA10 for another 10% off.
• Bugaboo – Save up to 15% on pushchairs and accessories.
• Buyagift – Get up to 80% off experiences like this Bannantyne Spa Break.
• B&Q – Record low prices on tools, cleaning gadgets and even seven-foot Christmas trees.
• Carphone Warehouse – Huge savings on phones from Google, Apple and Samsung.
• Charlotte Tilbury – 2 for 1 Beauty Icons and free gifts redeemed with every purchase.
• Chessington – 20% off short breaks at Chessington World of Adventures.
• Cult Beauty – Up to 40% off beauty sale with makeup, skincare and more.
• Currys – 3000+ technology deals with a lowest-price for 2024 guarantee, ends midnight 2nd December.
• Denby – Up to 50% off selected dining sets and cast iron pots.
• Disney Store – Buy one toy, get the second for £1, plus 15% off hundreds of items.
• Dunelm – Dunelm's Black Friday event will run from 20th November to 2nd December, but will have four days of 'Mega Deals' from 29th November to 2nd December.
• Dyson – Save £150 on Dyson technology including vacuum cleaners and Dyson Hot+Cool Jet Focus fan heater.
• eBay – Use code 'FIRSTLOOK20' to get an early Black Friday saving.
• EE – Ends 5th December, save up to £552 on selected Google Pixel 9 Pro plans and up to £144 on selected Apple iPhone 14 Plus plans.
• Emma Sleep – Get half price Emma mattresses.
• The Entertainer – Find up to 70% off hundreds of toys including Hatchimals, Gabby's Dollhouse and Paw Patrol.
• FloridaTix – Up to 40% off Orlando Florida parks tickets including Discovery Cove.
• Furniture Village – Save up to £200 on sofas and armchairs.
• Garden Buildings Direct – Save up to 50% on garden sheds and log cabins.
• Garden Trading – 25% off all full priced items.
• Gozney – Save 30% on Gozney Pizza Ovens until 24th December.
• Fortnum & Mason – Free delivery over £150.
• Hamleys – 20% off LEGO sets, 30% off Playmobil, 20% off Paw Patrol and more.
• Harts of Stur – Huge discounts on knife and pan sets plus 40% off Le Creuset.
• Hexclad – Save over £500 on Hexclad cookware, including pan sets, knife blocks and more.
• Honor – £450 off the Honor Magic6 Pro and £900 off the Honor Magic V2 phones, and more.
• iCandy – Up to £800 off pushchairs and prams.
• Ickle Bubba – Get 15% off must-have items such as strollers, furniture and nursery.
• JD Williams – Get £20 off everything with code 'MERRY', plus savings on toys, electricals, homeware and clothes.
• John Lewis – Up to £500 off LG TVs, £100 off coffee machines, £149 off Dyson and 20% off designer brands such as Gucci.
• Judge Kitchenware – Up to 50% off versatile kitchen appliances, food processors, rice cookers and more.
• Kitbag – Up to 50% off official football shirts from Premier League teams.
• KitchenAid – Up to 25% off kitchen gadgets and 20% off mixers.
• Lakeland – Big savings on air fryers and heated blankets, plus this 3-tier heated airer.
• Laptops Direct – Up to 40% off laptops and 36% off gaming laptops, plus discounts on phones.
• Lavazza – Get 50% off select coffee machines and 25% off accessories and gifts.
• LaRedoute – 50% off everything including homeware.
• LeCreuset – Buy one glassware set and get second half price, and get 10% off your first purchase over £50.
• LEGO – Get money off Disney, Star Wars, Harry Potter and flower LEGO sets.
• LEGOLAND – Book a staycation at LEGOLAND Windsor and get the second day free, ends 2nd December.
• London Theatre Direct – Up to 60% off West End theatre tickets.
• LOVETheatre – No booking fees on theatre tickets until 17th November.
• Mamas & Papas – Up to 40% off pushchairs.
• Merlin – save on entrance to the top UK theme parks with savings on an annual pass.
• Mobiles.co.uk – Up to £300 cashback on SIM-only deals plus 120GB Vodafone SIM for £5 a month.
• My Protein – First 1,000 customers get Whey Protein for £1, plus up to 70% off protein powders.
• Mozillion – SIM only data plans: get 24 months of unlimited data for £20 a month.
• Neom –Free delivery on orders over £55 with savings on diffusers, candles and more.
• Nespresso – Nespresso latte and cappuccino machines from £99.
• New Look – Up to 40% off the most sought-after styles.
• Ninja – Huge savings on Ninja Air fryers, the Ninja Creami and Ninja Foodi multi-cookers.
• Nintendo – No discount on the Nintendo Switch console, but 30% off Switch games, controllers, earphones and cases, plus orders over £70 receive free Mario ornament. Ends 12th January.
• Notino – Huge fragrance and makeup deals, save money on CeraVe, The Ordinary and Burberry perfume.
• Not on the Highstreet – Biggest every Black Friday sale with 50% off 90,000 products, ends 6th December.
• NOW – Get six months of NOW Entertainment for £6.99 a month, instead of £9.99.
• Oodie – 50% off all Oodies.
• Ooni – 20% discount on almost everything until Monday 2nd December.
• OurPlace – Black Friday sale with lowest prices of the year including up to £240 off pan and cookware sets.
• Overlockers – Get money off gaming PCs, laptops, chairs, monitors and keyboards.
• O2 – Savings on contracts: 24-month Unlimited Data Plan from £20 a month, devices: get the iPad 10th Gen from £10.50 a month, and accessories: 20% off Apple accessories.
• ProCook – Grab savings on ProCook knives, pots, glasses and more.
• Red Letter Days – Up to 80% off Christmas gift experiences like this three-course meal with Marco Pierre White.
• Regatta – Up to 60% off jackets and coats.
• Robert Dyas – Thousands of homeware deals in biggest Black Friday sale ever. Get 30% off Russell Hobbs, £20 off Morphy Richards and 1/3 off heated airers.
• Samsung – Get £300 of the Samsung Galaxy Z Fold 6 and £200 off S24+, plus savings on monitors, TVs and gadgets.
• Selfridges – Our place up to 30% off 6th November – 2nd December and 20% off all sunglasses.
• Sephora – Shop up to 20% off, plus get free gifts on top brands including NARS, Huda Beauty and Sephora Collection.
• Shark – Get up to £100 off vacuum cleaners and hair dryers.
• Silent Night – Ends 7th December, 15% off beds with storage using code 'BFBEDS' and 10% off bedding over £99 using code 'BF99'.
• SimplyBe – Huge discounts on dresses, plus 25% off clothing and footwear when you use the code 'SPICE.'
• Sky – Get Sky Stream, TV and Netflix for £19 a month in their lowest price ever.
• Snüz – Savings on baby beds, cribs and more.
• Soundcore – Exclusive savings for members: 50% off headphones, earpods and speakers.
• Spa Breaks – Biggest sale yet with up to 65% off Spa Breaks.
• Superdrug – Biggest Black Friday sale ever with 50% off electricals and 20% off Rimmel and MaxFactor.
• Swan – 15th – 17th November Black Friday Clean Home for Christmas weekend with deals on cordless vacuum cleaners.
• Sweaty Betty – 30% off all activewear and leggings from only £40.
• Tesco Mobile – Get £252 off iPhone 15 with Clubcard prices and £738 off Samsung Galaxy S24 Ultra. Plus, triple your data for three months.
• The Range –Up to 50% off furniture, Christmas decorations, kids' toys and more.
• Thorpe Park – Book a 2025 Thorpe Park break and get a free Coaster Fastrack.
• Three – Save £120 on home broadband.
• Tonies – Get 20% off all Tonieboxes and up to £64 off Toniebox bundles, ends 3rd December.
• Tower – Black Friday Air Fryer Weekend, get air fryers from £45.99.
• Very – Savings on thousands of products, including £50 off the iPhone 13, a £298 Nintendo Switch OLED bundle and £200 off Dyson vacuum cleaners.
• Virgin Media - Get three months of Virgin Media broadband for free.
• Walmart – Shop up to 70% off tech and toys like this Pokémon Trading Card game, plus 50% off Walmart+.
• Warwick Castle – 20% off short breaks, book before 2nd December.
• Waterstones – Up to 50% off RRP on bestsellers from Jamie Oliver, Lee and Andrew Child, Colleen Hoover and more.
• Wayfair – Up to 70% off household items, including sofas, rugs and decor.
• Whittard of Chelsea – Up to 40% off selected lines.
• Woody – Lowest price ever on pizza ovens, including £50 off Woody Pizza Oven Kit.
• Wowcher – Get the iPad Air 2 from £79 or save on heated blankets and home exercise kit.
• Yoto – Save 18% on Yoto Mini Adventurer bundle.

For more Black Friday deals, here's the Nintendo Switch Black Friday deals, PS5 Slim Black Friday discount, iPad Black Friday deals and Xbox Black Friday deals.

Make sure you also check out how much will Apple AirPods cost on Black Friday 2024?