Kindle deals: How to get the best e-reader offers and daily deals

❚ We may earn commission from links on this page. Our editorial is always independent (learn more)

The 2022 release of the Amazon Kindle can hold thousands of books at one time. It lasts for six weeks on a single charge, comes with built-in backlighting so you can read in the dark, has a six-inch 300 PPI high-resolution display, and will even support audiobooks via Audible.

There's a selection of different Kindle models to choose from, too, including Paperwhite and Oasis, plus the recently released Kindle Colorsoft, the first-ever e-reader in colour.

In this guide – which breaks down the best Kindle deals and offers this month – we'll show you models with ads, which will keep the cost down. Kindle ads are usually found via banners on the homepage and on the screensaver; they're typically personalised and not too intrusive.

However, if you don't want to see any ads, then you can do so by paying around 10 to 20 quid more. Simply choose the 'without ads' model to get rid of them.

Jump to:

Where to buy the Amazon Kindle
Best Amazon Kindle deals available now
What other Kindle deals are available?
What is Kindle Unlimited?
What is Kindle Daily Deal?

Where to buy the Amazon Kindle

While the e-readers are an Amazon product – and the Amazon website often has the best stock levels as a result – the devices are available at a range of UK retailers:

Best Amazon Kindle deals available now

Get money off the new Kindle Colorsoft when you trade in your old Kindle

Kindle Colorsoft on an airplane — Kindle Colorsoft Amazon

What's the deal: Trade in your old Kindle device and you can get a discount on a brand-new Kindle Colorsoft.

Why we chose it: Once you've switched to the Kindle Colorsoft, you won't want to turn back, so, unless you're planning to pass on your old device to a friend or family member, there's no reason not to trade it in for a discount on your upgraded model,

Get money off the new Kindle Colorsoft when you trade in your old Kindle at Amazon

Here's even more good news for bookworms: we've written guides on how to read the Harry Potter books in order, Richard Osman books in order, and David Nicholls books in order.

What other Kindle deals are available?

Amazon has recently re-released its major models including the original Kindle, Kindle Paperwhite and Kindle Scribe, so here's a look at what's available.

Kindle | £94.99

What's the deal: The Kindle has been re-released and is currently on sale for £94.99.

Why we chose it: The 11th gen Kindle comes in both black and white and has a 6-inch anti-glare display alongside 16GB of memory — double the storage capacity of the previous generation — that’s enough to hold thousands of books at once. With a full charge, the battery will last up to six weeks at a time, plus you can purchase titles straight from the device (connected to Amazon via Wi-Fi).

Even this base model can be synced up with an Audible account so you can listen to audiobooks, too. It also has an adjustable front light so you can read your books at all times of the day or night — got to a juicy bit in your novel just as the sunlight is fading? Not a problem with the Kindle. What's more, if you're an Amazon Prime subscriber, you get unlimited access to more than a thousand books without any charge.

The ads are shown via 'sponsored screensavers' on the Kindle’s lock screen and in sleep mode. If you don’t want this, there's the option to buy a 'without ads' model.

Buy the Kindle with ads for £94.99 at Amazon

Take a look at the Meta Quest 3S release date.

Kindle Matcha | £94.99

What's the deal: The classic Kindle is now available in a brand-new colour: Matcha Green for £94.99.

Why we chose it: Not only does the original Kindle now come in a fresh new colour, it's also undergone a few fancy upgrades like a 25% brighter screen and faster page-turning speed.

Buy Kindle Matcha for £94.99 at Amazon

Kindle Kids | £104.99

kindle kids end of summer sale amazon — Kindle Kids Amazon

What's the deal: The Kids model, which comes with a year’s Amazon Kids+ subscription, is currently on sale for £104.99.

Why we chose it: Intended for younger readers, the all-new Kindle Kids (2022 edition) comes with a colourful protective cover of your choice – including unicorn, space and ocean designs – alongside a two-year 'worry-free guarantee' that offers a full replacement if the device gets broken.

Plus, you can get an Amazon Kids+ subscription which provides access to more than a thousand books. Basically, it's a lot for your money.

Kindle Colorsoft | £269.99

What's the deal: The Kindle Colorsoft is the first Kindle to come in colour for £269.99.

Why we chose it: For the first time, e-reader owners can access Kindle's 15 million titles with a full-colour palette, meaning travel guides, cookbooks, comics and graphic novels can be viewed as intended. The Kindle Colorsoft comes with "nature's full palette" and you can even highlight passages with yellow, orange, blue, or pink, and search for your highlights by colour.

Buy Kindle Colorsoft for £269.99 at Amazon

Check out the full Kindle Colorsoft release date.

Kindle Paperwhite | £159.99

Kindle Paperwhite end of summer sale — Kindle Paperwhite Amazon

What's the deal: The Kindle Paperwhite has also undergone an upgrade and now costs £159.99.

Why we chose it: The next-generation Kindle Paperwhite has a seven-inch display with a higher contrast ratio and 25% faster page turns. It also has a better battery that can last up to 12 weeks and an adjustable reading light.

Buy Kindle Paperwhite for £159.99 at Amazon

Kindle Paperwhite Kids | £169.99

What's the deal: The Kids edition of the Kindle Paperwhite is now available for £169.99.

Why we chose it: Much like the Kindle Paperwhite, the Kids model has a 300 PPI glare-free display and up to 10 weeks of battery life. It's completely designed for reading with no apps, videos or games and has different fonts to aid with Dyslexia.

Buy Kindle Paperwhite Kids for £169.99 at Amazon

Kindle Paperwhite Signature Edition | £189.99

What's the deal: Explore millions of books with the Kindle Paperwhite Signature Edition, as the larger storage version of the classic Paperwhite is now on sale for £189.99 at Amazon.

Why we chose it: The Kindle Paperwhite Signature Edition is an enhanced version of the standard Paperwhite model, coming with wireless charging, a front light that auto-adjusts based on your surrounding brightness, and a much larger 32GB storage.

Buy the Kindle Paperwhite Signature Edition for £189.99 at Amazon

Kindle Oasis | £405.94

What's the deal: The most expensive Kindle in the line-up currently costs £405.94 at Amazon.

Why we chose it: The Oasis model has a 7-inch display, IPX8 water resistance rating, Audible support, adjustable warm light, and a unique design that uses dedicated buttons for page turns.

Buy Kindle Oasis for £405.94 at Amazon

All-new Kindle Scribe | £379.99

What's the deal: The Kindle Scribe has been re-released for £379.99 at Amazon.

Why we chose it: The Kindle Scribe has had a major upgrade with a redesigned flush-front display with uniform white borders. It's also got an upgraded Premium Pen to improve the feeling of writing on paper, plus it has a customisable shortcut button and soft-tipped eraser.

Buy Kindle Scribe for £379.99 at Amazon

What is Kindle Unlimited?

Kindle Unlimited is a subscription service which lets you enjoy millions of books, thousands of audiobooks, and countless magazines on any device.

The service lets you download content from the Kindle app, so you can read anywhere at any time.

You don't need to be an Amazon Prime member to make the most of Kindle Unlimited. You don't even need to be an Amazon Prime subscriber to get the most out of your Kindle, for that matter, as the service will set you back £9.49 regardless of whether you already have Prime.

Kindle Unlimited offers a free 30-day trial, so you can try it for a month before you decide whether to purchase.

However, being a Prime member comes in particularly handy on 8th and 9th October, as Prime members can now receive three months of Kindle Unlimited completely free. Sign in to your Prime account to view the offer and get reading.