GTA 6 price rumours explained: Why are fans talking about it already?

How much would be too much to charge? Should the publisher break the mould and force us to spend more on its game, no matter how big or good it might be?

We'd argue that the trailer is so impressive that, when the game eventually drops, gamers will be swarming to shops (online and off) to pick up a copy. If it costs £80/$80, though, it's safe to assume that Rockstar/Take Two will miss out on a decent chunk of sales.

Whatever the reality turns out to be, let's take a look at the rumours and speculation around the GTA 6 price.

Why are people talking about the GTA 6 price?

People are talking about the GTA 6 price because of comments made by Take-Two Interactive CEO Strauss Zelnick, who suggested that games should be valued individually based on the "expected entertainment usage".

As part of a Take-Two Interactive Earnings Call, Strauss Zelnick explained that the pricing algorithm, as it were, "is the value of the expected entertainment usage, which is to say that the per-hour value times the number of expected hours plus the terminal value that's perceived by the customer in ownership if the title is actually owned, not, say, rented or subscribed to."

Zelnick continued, adding: "By that standard, our frontline prices are still very, very low, because we offer many hours of engagement."

Before you get worried about Take-Two pricing GTA 6 based on a per-hour metric (which would be astronomical considering how many hours you can enjoy a GTA game), though, he does conclude that "it's our strategy here to deliver much more value than what we charge consumers".

What will the GTA 6 price actually be?

The GTA 6 price won’t be £150, if that’s what you’re worried about.

We won’t know its pricing until it’s officially revealed, but we think it’d be ridiculous to expect it to cost anything more than £70, which is about the maximum publishers charge for brand new PS5/Xbox Series games.

During the Take-Two Interactive Earnings Call, Zelnick detailed: "We want to make sure the experience is first class, and the nature of the experience is not just the quality of what we offer, it's also what you pay for."

He added: "There have been precious few price increases in the business. The price increase, for example, the $70 for certain frontline products was the first price increase in many years after many generations. So, again, I think we offer a terrific value to consumers."

To us, those comments above suggest that Zelnick is expecting to charge £70/$70 for GTA 6. As with all rumours and leaks, though, it’s best to take everything with a pinch of salt.

Despite how ridiculous a price increase might seem for just one game, some within the gaming industry are hoping that it will cost more than £70/$70.

In an IGN article, it's detailed how at least some CEOs are hoping that the game will cost between $80 and $100.

Epyllion CEO Matthew Ball said in a report that "some gamemakers hope GTA 6 will be priced at $80 to $100, breaking the $70 barrier and helping $50 titles to move up to $60, $60 to do $70, $70 to $80 etc".

Time will tell.

When we know more about the GTA 6 price, we’ll update this page.

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