GTA 6 price rumours explained: Why are fans talking about it already?

If Red Dead Redemption 2 is anything to go by, Rockstar won't be skimping on map size and attention to detail. It'll probably be one of the most expensive games of all time.

So that means it'll cost an arm and a leg to buy, too, right?

Well, let's take a look at the rumours and speculations around the GTA 6 price.

Why are people talking about the GTA 6 price?

People are talking about the GTA 6 price because of comments made by Take-Two Interactive CEO Strauss Zelnick, who suggested that games should be valued individually based on the "expected entertainment usage".

As part of a Take-Two Interactive Earnings Call, Strauss Zelnick explained that the pricing algorithm, as it were, "is the value of the expected entertainment usage, which is to say that the per-hour value times the number of expected hours plus the terminal value that's perceived by the customer in ownership if the title is actually owned, not, say, rented or subscribed to."

Zelnick continued, adding: "By that standard, our frontline prices are still very, very low, because we offer many hours of engagement."

Before you get worried about Take-Two pricing GTA 6 based on a per-hour metric (which would be astronomical considering how many hours you can enjoy a GTA game), though, he does conclude that "it's our strategy here to deliver much more value than what we charge consumers".

What will the GTA 6 price actually be?

The GTA 6 price won’t be £150, if that’s what you’re worried about.

We won’t know its pricing until it’s officially revealed, but we think it’d be ridiculous to expect it to cost anything more than £70, which is about the maximum publishers charge for brand new PS5/Xbox Series games.

During the Take-Two Interactive Earnings Call, Zelnick detailed: "We want to make sure the experience is first class, and the nature of the experience is not just the quality of what we offer, it's also what you pay for."

He added: "There have been precious few price increases in the business. The price increase, for example, the $70 for certain frontline products was the first price increase in many years after many generations. So, again, I think we offer a terrific value to consumers."

To us, those comments above suggest that Zelnick is expecting to charge £70/$70 for GTA 6. As with all rumours and leaks, though, it’s best to take everything with a pinch of salt. When we know more about the GTA 6 price, we’ll update this page.

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