Hugh Bonneville reprises W1A's Ian Fletcher to explain BBC Sounds
Jason Watkins also returned as Director of Strategic Governance
After the launch of the new BBC Sounds app – home to the broadcaster’s radio content – people had plenty of questions. Well, just one really: what on earth is it?
Fortunately, Hugh Bonneville brilliantly answered that question as his character Ian Fletcher, BBC Head of Values in BBC comedy W1A.
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After comedian Jenny Eclair asked about the app and its difference with BBC Radio on Twitter, Bonneville took up a suggestion from another user who suggested Fletcher would know.
Effortlessly slipping into character, Bonneville gave a perfect W1A answer. (Granted this was a few days ago now, but it's too good to miss).
Even Jason Watkins, who played Director of Strategic Governance Simon Harwood in the BBC self-spoof, joined in.
If ever there was a time for an Emergency Damage Limitation Meeting, it's now.