Most I’m A Celeb gifs capture a TV star covered in cockroaches while screaming in fear, all for the entertainment of the good old British public. However, it’s a critter-free moment from the ITV show that’s recently become a meme.

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It’s all thanks to presenter Declan Donnelly, who was seen recently running away from the camera and co-host Holly Willoughby after dropping a joke about the Gore Seasons Pizza challenge.

Responding to Holly’s question "Who puts pineapple on pizza?", Dec said, "Perverts, Holly," before adding “And Australians. Same thing!" and making a quick getaway.

And people have been revisiting the relatable reaction...

Lo, a meme was born…

The meme has gotten so big that Dec was even kind enough to repeat the moment on last night's show...

And in other jungle news, John Barrowman made his return to camp after a hospital visit and Harry admitted he’d never seen Toy Story (yes, really).

Check out the latest I’m a Celeb happenings here.

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I'm A Celeb continues 9pm tonight, ITV

Authors

Thomas LingDigital editor, BBC Science Focus

Thomas is Digital editor at BBC Science Focus. Writing about everything from cosmology to anthropology, he specialises in the latest psychology, health and neuroscience discoveries. Thomas has a Masters degree (distinction) in Magazine Journalism from the University of Sheffield and has written for Men’s Health, Vice and Radio Times. He has been shortlisted as the New Digital Talent of the Year at the national magazine Professional Publishers Association (PPA) awards. Also working in academia, Thomas has lectured on the topic of journalism to undergraduate and postgraduate students at The University of Sheffield.

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