He may not have finished Love Island as the show’s winner, but 2017 contestant Chris Hughes left the villa as the biggest meme of 2017.

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It all started when the former golf clothing ambassador was pictured looking pensive in bed, an image that shot to meme fame during last year’s baby doll challenge.

Now in the latest episode of the 2018 series, 'new' Jack Fowler – the Islander who was ditched by Laura before she soon tried to couple up with him again – was seen in a similar position to Chris.

And Lo, a new meme was born…

And it looks as if Jack might have a lot to think about in tonight's episode: despite ending his relationship with Laura, the semi-pro footballer admits he still has feelings for his ex-partner, telling the Beach Hut, "The last couple of days I have distanced myself because I’ve been confused but you can’t fight back feelings. They are there and a little bit more than I thought they were if I’m honest.”

Will he rekindle his relationship with Laura again? Will one of the two new boys charm her first? And, more importantly, will we soon have a chance to use this meme again?

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Love Island continues tonight at 9pm on ITV


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Authors

Thomas LingDigital editor, BBC Science Focus

Thomas is Digital editor at BBC Science Focus. Writing about everything from cosmology to anthropology, he specialises in the latest psychology, health and neuroscience discoveries. Thomas has a Masters degree (distinction) in Magazine Journalism from the University of Sheffield and has written for Men’s Health, Vice and Radio Times. He has been shortlisted as the New Digital Talent of the Year at the national magazine Professional Publishers Association (PPA) awards. Also working in academia, Thomas has lectured on the topic of journalism to undergraduate and postgraduate students at The University of Sheffield.

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