Some viewers may recognise Amber-Rose already.
Eighteen fresh-faced candidates are headed into Lord Alan Sugar's boardroom tonight (30th January) as The Apprentice returns for an exciting 19th season.
Described to be the most demanding yet, the candidates will be kept on their toes as they are sent to the Austrian Alps for their first task of the season.
One of the candidates ready to get her hands on Lord Sugar's life-changing investment is Amber-Rose Badrudin, who many may recognise from TikTok.
Brining the business mogul a plan "that already has a waiting customer base", just who is Amber-Rose? Read on for everything you need to know.
Occupation: Convenience store owner
Location: London
Amber-Rose Badrudin is a 25-year-old business owner who has gone from zero to over 1 million combined followers across her social media platforms.
Amber-Rose was 22 when she and her business partner opened Oree Mart, where they broke "into a challenging industry".
"Being a part of this process has been a life-long dream and is a wonderful opportunity to show other young girls with similar beginnings that they can also achieve anything they set their hearts on," Amber-Rose said of her appearance on the series.
Amber-Rose's business once sold bubble tea and "it was a hit", but after removing it from the store, requests for its return have been daily and inspired Oree Tea.
Amber-Rose describes the business venture as a "separate bubble tea (boba tea) shop, showcasing the best of Taiwanese bubble teas, leveraging a pre-existing, keen customer base".
Yes! Many viewers may recognise Amber-Rose from her social media presence on TikTok, with her convenience store, Oree Mart, having gone viral on the platform in recent years.
Her personal TikTok and the business's have over 70 million likes collectively, where she documents her day-to-day life running a business.
You can follow Amber-Rose on TikTok @amberrosebad along with her business @oreemart. Meanwhile, you can also keep up-to-date with her on Instagram @amberrosebad.
Read more on The Apprentice 2025 contestants:
The Apprentice returns to BBC One and iPlayer on Thursday 30th January 2025.
Check out more of our Entertainment coverage or visit our TV Guide and Streaming Guide to find out what else is on. For more from the biggest stars in TV, listen to The Radio Times Podcast.
Katelyn Mensah is the Senior Entertainment Writer for Radio Times, covering all major entertainment programmes, reality TV shows and the latest hard-hitting documentaries. She previously worked at The Tab, with a focus on reality TV and showbiz news and has obtained a BA (Hons) in Journalism.
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