Who is Aoibheann Walsh? The Apprentice 2025 candidate and salon owner
Has Aoibheann got what it takes to win Lord Sugar's investment?
The Apprentice returns tonight (30th January) with a brand new cohort of candidates armed with stacked business plans, hoping to entice Lord Alan Sugar to invest in their business.
Following in the footsteps of reigning champ Rachel Woolford, the candidates will be taking part in the most demanding season yet, with a format change already in the very first episode.
Tonight will see the candidates in mixed teams from the start as they hit the slopes in the Austrian Alps, tasked with selling tour packages. But this is The Apprentice, and that is only the start of a series of challenging tasks.
One of the candidates ready for the challenge is talented MUA Aoibheann Walsh - but what is her business plan?
Read on to learn more about The Apprentice 2025 candidate.
Who is Aoibheann Walsh?
Occupation: Hair and beauty salon owner
Location: County Donegal
Aoibheann Walsh is a hair and beauty salon owner who first launched her business at just 24 years old and hit the ground running.
She won Best Business Startup in 2015 within six months and has since gone on to win the award for Best Wedding Hair & Make-up for four consecutive years. She is now proud to be recognised "as one of the most sought-after artists in Ireland".
Aoibheann is keen to demonstrate that women across all industries have the power "to carve their own paths and realise their dreams, all while upholding their dignity and professionalism".
What is Aoibheann Walsh's business plan?
After noticing a significant problem in the beauty and hair industry, Aoibheann knew what she needed to do.
Explaining her business plan in more detail, Aoibheann said: "I have designed a unique patented utility belt specifically for hairdressers, makeup artists, and costume designers on the go.
"In my experience within the beauty and hair industry, I noticed a significant problem: the tools that artists typically wear are often not functional, ergonomic, or aesthetically appealing, nor was there any focus on hygiene.
"This realisation drove me to create a tool belt that is not only ergonomic but also enhances the entire creative process."
Does Aoibheann Walsh have social media?
Yes! Aoibheann Walsh is fairly active on social media, sharing snippets of her day-to-day life on Instagram as well as her business and photos of her clients.
You can follow Aoibheann on Instagram @aoibheannwalshmua.
Read more on The Apprentice 2025 contestants:
- Amber-Rose Badrudin
- Anisa Khan
- Carlo Brancati
- Chisola Chitambala
- Dean Franklin
- Emma Rothwell
- Emma Street
- Frederick Afrifa
- Dr Jana Denzel
- Jonny Heaver
- Jordan Dargan
- Keir Shave
- Liam Snellin
- Max England
- Melica Moshiri
- Mia Collins
- Nadia Suliaman
The Apprentice returns to BBC One and iPlayer on Thursday 30th January 2025.
Check out more of our Entertainment coverage or visit our TV Guide and Streaming Guide to find out what else is on. For more from the biggest stars in TV, listen to The Radio Times Podcast.
Authors
Katelyn Mensah is the Senior Entertainment Writer for Radio Times, covering all major entertainment programmes, reality TV shows and the latest hard-hitting documentaries. She previously worked at The Tab, with a focus on reality TV and showbiz news and has obtained a BA (Hons) in Journalism.
