Dean sees himself as similar to Lord Sugar, but will the business mogul think the same?
The competition is well and truly on as just seven candidates remain in The Apprentice 2025.
Among those candidates is Dean Franklin, who doesn't have the best track record when it comes to his negotiating skills, but has proven a worthy candidate to remain in the process.
In tomorrow night's episode (3rd April), the candidates will face the challenge of launching an environmentally conscious, sustainable fashion label.
So, will Dean be able to prove he has what it takes to remain in the competition for another week? While we wait to find out, read on to find out more about The Apprentice candidate.
Occupation: Air conditioning company owner
Location: Essex
Dean set up his air conditioning business during the pandemic, which saw him go on to win the Best Tradesperson of the Year award in 2022-23.
"We have an incredible reputation within the industry and outstanding reviews on our platforms," he said.
Likening himself to Lord Sugar, Dean can relate to "a lot of things he has said and done in the past".
Dean continued: "He is very passionate about science and electronics and that’s pretty much what air conditioning is – this is what he has done in his businesses and it’s what he knows. This is right up his street. I’m just hoping he can show me the ropes and together we can get to the next level."
Dean is keen to grow and expand his current business.
He explained: "It's an air conditioning company that supplies and installs air conditioning units in homes or commercial properties."
He does! Dean can be followed via the Instagram handle @deanfranklin__, however most of the action of his business goes down on its own account.
His air conditioning company, ADL Air Conditioning has over 9,000 followers on Instagram and shares the latest works on homes and buildings.
The business can be followed on Instagram @adl_airconditioning.
Read more on The Apprentice 2025 contestants:
The Apprentice continues on Thursdays at 9pm on BBC One and iPlayer.
Check out more of our Entertainment coverage or visit our TV Guide and Streaming Guide to find out what else is on. For more from the biggest stars in TV, listen to The Radio Times Podcast.
Katelyn Mensah is the Senior Entertainment Writer for Radio Times, covering all major entertainment programmes, reality TV shows and the latest hard-hitting documentaries. She previously worked at The Tab, with a focus on reality TV and showbiz news and has obtained a BA (Hons) in Journalism.
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