Frederick has his eyes on the prize.
After drawing in impressive viewing figures in season 18, Lord Sugar and his trusted advisors, Karren Brady and Tim Campbell, are back, as they put a new cohort of candidates through their paces for the chance to win a life-changing investment.
One of the candidates keen for Lord Sugar's investment and mentorship is Frederick Afrifa, who sees The Apprentice as the "ultimate test" to showcase his communication skills.
An athlete-turned-motivational speaker, Frederick is on a mission to change people's lives – but will he get the investment to do so?
As we wait to find out, here's everything you need to know about The Apprentice 2025 contestant.
Occupation: Motivational speaker and former athlete
Location: Milton Keynes
Frederick Afrifa is a motivational speaker and former Italian national track star, who has dedicated his career to helping others overcome their fear of public speaking.
After experiencing first-hand the boost in confidence that strong communication skills can offer, Frederick is on a mission to win The Apprentice 2025.
Having helped over 10,000 professionals and entrepreneurs through his work, Frederick isn't just after the money Lord Sugar has to offer, he wants to change people's lives for the better.
Frederick wants to expand his communication skills company "with the purpose to help more professionals and entrepreneurs with their confidence when speaking".
Yes he does! Frederick has quite the large following on Instagram already, boasting just under 13,000 followers at the time of reporting.
You can follow Frederick on Instagram via the handle @f17_afrifa.
Read more on The Apprentice 2025 contestants:
The Apprentice returns to BBC One and iPlayer on Thursday 30th January 2025.
Check out more of our Entertainment coverage or visit our TV Guide and Streaming Guide to find out what else is on. For more from the biggest stars in TV, listen to The Radio Times Podcast.
Katelyn Mensah is the Senior Entertainment Writer for Radio Times, covering all major entertainment programmes, reality TV shows and the latest hard-hitting documentaries. She previously worked at The Tab, with a focus on reality TV and showbiz news and has obtained a BA (Hons) in Journalism.
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