Can Keir win over Lord Sugar?
The Apprentice returns tonight (20th February) as the remaining candidates take on their fourth task in the process.
One of those candidates is Keir Shave, who isn't the type to let a challenge slow him down, and who believes he deserves Lord Sugar's investment more than his fellow contestants.
During tonight's task, the candidates must create a dish, deliver a bespoke corporate order and sell to trade – all from tomatoes or potatoes.
Only time will tell how Keir will fare in this task, but in the meantime, read on for everything you need to know about Keir Shave ahead of his debut on The Apprentice.
Occupation: Telemarketing company owner
Location: Leeds
Keir Shave is a telemarketing company owner from Leeds who set up his company in just three business days after his previous employer "went bust overnight".
He believes he deserves Lord Sugar's investment as he has already proven he can "build and set up a successful business in a short time frame and work incredible hard".
"Drive, skill and passion are what’s required to have a successful business, and I have proven I have that in abundance," he said.
Keir plans to set up a "complementary business to [his] main outsourced sales/telemarketing business".
He explained further: "An online tool that is designed to help sales staff at all levels throughout their sales conversations.
"The tool is designed to provide little but constant support in the form of a 'chat-bot' where the user can input their issue and the tool responds with ideas/tips around the sales objection."
Yes! You can follow Keir on Instagram @keirshave, where he currently has over 1,000 followers.
His company, Parallel Partnerships, also has an Instagram account, which can be followed @parallelpartnerships.
Read more on The Apprentice 2025 contestants:
The Apprentice continues Thursdays at 9pm on BBC One and iPlayer.
Check out more of our Entertainment coverage or visit our TV Guide and Streaming Guide to find out what else is on. For more from the biggest stars in TV, listen to The Radio Times Podcast.
Katelyn Mensah is the Senior Entertainment Writer for Radio Times, covering all major entertainment programmes, reality TV shows and the latest hard-hitting documentaries. She previously worked at The Tab, with a focus on reality TV and showbiz news and has obtained a BA (Hons) in Journalism.
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