ITV has announced a brand new afternoon game show, Time is Money, which is set to be hosted by businesswoman, entrepreneur and Dragons' Den star Sara Davies.
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The series has been described as a "high-stakes quiz show" which offers a "unique twist", with this being that the contestants start the show with their prize money already on the line, and they must race against the clock to keep it.
Rather than winning money for getting questions right, they lose funds from their prize for any they get wrong, with the final player remaining taking home everything they’ve managed to save.
Sara Davies said in a statement: "I’m absolutely delighted to be hosting Time Is Money. This show is unlike anything you’ve seen before – it’s full-on, it’s exhilarating, and the pressure is real."
Sara Davies. BBC/Simon Pantling
She continued: "It’s going to be a rollercoaster of excitement and tension, and I can’t wait to see who’ll keep their cool under pressure.
"Get ready for a make or break adventure, because time really is money!"
News of Time is Money's commission comes as ITV has announced that ITV1's daytime share of viewing is more than double that of Channel 4 and Channel 5 combined, and is 10 points ahead of Netflix.
It has highlighted successes including The Chase, Deal or No Deal, Lingo and Tipping Point.
Katie Rawcliffe, director of Entertainment & Daytime at ITV, said: "It’s been fantastic to see our afternoon game shows continue to thrive this year with The Chase, Deal or No Deal, Lingo and Tipping Point all delivering strong ratings and growing audiences.
"These shows have become a staple for daytime TV and we’re thrilled to add Time Is Money to the mix. With its unique blend of fast-paced quiz action and high-stakes drama, Time Is Money will perfectly complement our existing lineup, as will Sara Davies as host."
Davies joined the panel on Dragons' Den for its 17th series in 2019, replacing Jenny Campbell. She has been on the show ever since.
James Hibbs is a Drama Writer for Radio Times, covering programmes across both streaming platforms and linear channels. He previously worked in PR, first for a B2B agency and subsequently for international TV production company Fremantle. He possesses a BA in English and Theatre Studies and an NCTJ Level 5 Diploma in Journalism.
