So *that's* whodunnit.
Waitrose certainly won over the nation with its clever whodunnit Christmas advert for the 2024 campaign.
Viewers were scrambling to dissect the clues and work out who stole the yummy No. 1 Red Velvet Bauble Dessert, with over 18,000 Waitrose customers voting for who they thought was the culprit (Fig the Cat came out on top).
Part 2 of the advert is now out and finally uncovers the festive thief as none other than Steve (Dustin Demri-Burns), who only 8 per cent of people suspected.
The advert starts with Matthew Macfadyen's detective working out the movements of the dinner guests, before quickly surmising someone must've concealed the dessert and distracted everyone else to help get it out of the house.
Steve immediately was revealed to be the criminal, who snuck around while the others were distracted by perfect gifts and spilt sauces – he even had time to throw a ball for Fig to get him off the scene.
In a clever twist, Steve popped the gingerbread house on top of the cake, concealing it from everyone who wouldn't notice as he carried it away.
Over in the shed, Steve lifted the house up to reveal that delicious No. 1 Red Velvet Bauble Dessert.
As he took a bite, the door flew open as the family looked upon guilty Steve, who meekly offered them a bite.
Nathan Ansell, Customer Director at Waitrose, said: "The last few weeks have been filled with suspicion, guessing and alibis. Customers and Partners alike have been getting into the ‘whodunnit’ spirit, from wearing the ad t-shirts in store with their predictions of who the culprit is, we've also seen huge engagement on social media polls and I’ve even had customers getting in touch with their own detailed theories and pictures.
"I can’t wait for everyone to find out who did it! So here's to celebrating with some amazing GOOD food and seeing the surprise or smug looks on everyone's faces.”
Joe Wilkinson, who plays the part of Uncle Phil, joked: "I’ve been getting accused left right and centre so I’m glad the public now knows that it WASN’T ME."
Dustin Demri-Burns, who plays food lover Steve added: "I can fully empathise with Steve and his pud-thieving ways. The pressure of making Christmas wonderful can get to us all – sometimes we just want to eat our pudding in the shed and that’s OK."
Visit our TV Guide and Streaming Guide to find out what's on. For more from the biggest stars in TV, listen to The Radio Times Podcast.
Helen Daly is the Associate Editor for Radio Times, overseeing new initiatives and commercial projects for the brand. She was previously Deputy TV Editor at a national publication. She has a BA in English Literature and an MA in Media & Journalism from Newcastle University.
Win a trip for four people to see The Lightning Thief: The Percy Jackson Musical plus overnight stay at The Clermont Victoria
Find out the pros and cons of equity release and request a free guide.
By entering your details, you are agreeing to our terms and conditions and privacy policy. You can unsubscribe at any time.