Netflix UK begins to push back on password sharing

The scheme is also being rolled out in the US, where users will have to pay $7.99 for an additional user.

Based on previous such endeavours in territories such as Canada, it is expected that UK users will now need to set up a "primary location" for their account. It is not known exactly when users will be asked to do this from.

In that scheme, up to two sub-accounts could be added for the additional fee, while the streamer assured users that they would still be able to "easily watch Netflix on their personal devices or log into a new TV, like at a hotel or a holiday rental."

Kantar has reported that when the scheme was trialled in Spain, Netflix lost more than a million subscribers in the first three months of the year.

Read more:

• XO, Kitty creator explains why To All the Boys favourites are missing
• Queen Charlotte star opens up on filming "very physical" sex scenes

In an interview with Variety in January, Netflix co-CEO Greg Peters admitted that the crackdown would "not be a universally popular move".

Many users upset with said move have pointed to Netflix's own Twitter account, which in 2017 posted a tweet saying that "love is sharing a password".

The decision to crack down on password sharing came after Netflix was projected to have lost around 500,000 UK subscribers in 2022, according to research firm Ampere Analysis.

This year has seen the streamer hit big with shows including The Night Agent, The Diplomat and Bridgerton spin-off Queen Charlotte.

You can sign up for Netflix from £4.99 a month. Netflix is also available on Sky Glass and Virgin Media Stream.

Check out more of our Documentaries coverage or visit our TV Guide and Streaming Guide to see what's on tonight.

Try Radio Times magazine today and get 12 issues for only £1 with delivery to your home – subscribe now. For more from the biggest stars in TV, listen to The Radio Times Podcast.