What time is the Super Bowl halftime show 2023? UK time and how to watch on TV

While the Barbadian singer has been focusing on her Fenty make-up and fashion lines, as well as her film career and being a first-time mum, she's stepping back onto the stage for her first solo performance since 2017.

Rihanna is following in the footsteps of James Brown, Stevie Wonder, Diana Ross, Christina Aguilera, Katy Perry, Beyoncé and Dr Dre, who performed last year.

Sponsored by Apple Music, this year's big event is taking place at the State Farm Stadium in Glendale, Arizona.

Here's everything you need to know about the Super Bowl halftime show ahead of Sunday.

What time is the Super Bowl halftime show 2023?

The Super Bowl halftime show will take place on Sunday 12th February 2023, mid-way through the game, as the name suggests!

The game will kick off at 11:30pm in the UK, this means that we can expect the halftime show to take place at approximately 1:15am in the early hours of Monday 13th February.

However, this time is flexible due to the nature of the game. Everything hinges on what happens in the first two quarters. Keep an eye on the action between 1am and 2am.

The halftime show typically lasts between 20 and 30 minutes as the football players take a break from playing.

How to watch the Super Bowl halftime show in the UK

American football fans in the UK will be able to tune in to the Super Bowl LVII and its halftime show on ITV1.

While the competition has typically aired on BBC One, it will be moving channels following ITV's new partnership with the NFL, which was announced back in August last year.

The halftime show is also uploaded to the NFL's YouTube channel the next day in full – you can watch last year's now, featuring Dr Dre, Snoop Dogg, Eminem, Mary J Blige, Kendrick Lamar and 50 Cent.

Who is performing at the Super Bowl halftime show?

The 2023 Super Bowl halftime show will see Rihanna make her performance comeback, with the event being her first live performance in over five years.

She was announced as the headliner in September last year after posting a photo of her hand holding a football across social media.

The Grammy winner rose to fame in 2005 after releasing her first album and storming the music charts with hits like Pon de Replay, SOS, Unfaithful, Umbrella, Shut Up and Drive, Don't Stop the Music, Take a Bow and Russian Roulette.

After taking several years away from music, she recently returned with her single Lift Me Up, the lead single for the Black Panther: Wakanda Forever soundtrack.

Over the years, the Super Bowl has seen The Weeknd, Shakira, Jennifer Lopez, Maroon 5, Lady Gaga, Beyoncé, The Black Eyed Peas, Madonna, The Rolling Stones, Prince, Shania Twain, Stevie Wonder and other stars perform in the halftime show, while Katy Perry currently holds the record for the most-watched show, with 118.5 million tuning in back in 2015.

Super Bowl halftime show trailer

Apple Music, which is sponsoring the Super Bowl LVII Halftime Show, released a trailer for Rihanna's performance last month – you can watch the full clip below.

The music streamer has also launched a special radio series, Halftime Hype Radio, which explores the most notable Super Bowl halftime performances of all-time, hosted by Nadeska Alexis.

• Super Bowl halftime show 2023 – time, performer and how to watch in UK

The Super Bowl LVII will air on Sunday 12th February on ITV. Check out more of our Entertainment coverage or visit our TV Guide and Streaming Guide to find out what's on.

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