Super Bowl 2022 adverts: From Austin Powers to Scarlett Johansson
Brands have started teasing the commercials set to be played during Super Bowl's expensive commercial slots.
The Super Bowl is almost upon us in 2022, with the teams set, stadium being prepared and action ready to kick off for the biggest show on turf.
The Cincinnati Bengals will face NFC champions the Los Angeles Rams, who will be competing on home soil at the SoFi Stadium in LA.
However, it’s not just a sporting spectacle that we have to look forward to, with many viewers likely to tune in to watch the commercials packed with celebrities and special effects.
Super Bowl might still be days away, but that hasn’t stopped brands from starting to tease the ads set to be played during the big game’s expensive commercial slots.
Read on to discover more about this year’s Super Bowl commercials.
By entering your details, you are agreeing to our terms and conditions and privacy policy. You can unsubscribe at any time.
Super Bowl 2022 commercials
Austin Powers for General Motors
As teased on the automaker’s official Twitter account, Mike Myers and Rob Lowe will reprise their roles from the Austin Powers movie franchise in a General Motors ad that is set to promote the automaker’s electric vehicles.
And Dr. Evil (Myers) won’t be returning alone. He’ll be appearing alongside Frau Farbissina (Mindy Sterling) and Number Two (Lowe). Exciting stuff.
Amazon’s Lord of the Rings
Amazon Studios has revealed it will release the first teaser trailer for its hotly-anticipated The Lord of the Rings: The Rings of Power TV series during Super Bowl LVI.
You’ll have to tune into the event to get a look at the official first look video of the most expensive show ever made.
Squarespace featuring Zendaya
Squarespace has dropped a teaser for its sea-themed Super Bowl commercial, giving fans a first look at Zendaya dressed as a mermaid.
The brand promises customers “Everything to shell anything”, before the “H” vanishes and the real slogan “Everything to sell anything” appears. Watch the teaser below:
Amazon featuring Scarlett Johansson
Real-life couple Scarlett Johansson and Colin Jost imagine how a mind-reading Alexa could destroy their marriage in Amazon’s latest Super Bowl ad.
2022 is the seventh year Amazon’s voice assistant has advertised during Super Bowl.
Amazon chairman Jeff Bezos certainly seems to be proud of this year's advert and posted it to his Twitter. Watch below:
Planet Fitness featuring Lindsay Lohan
Lindsay Lohan, William Shatner and Dennis Rodman star in a 2022 Super Bowl commercial for Planet Fitness.
The Mean Girls star pokes fun at her highly publicised past in the ad while promoting the gym. Watch for yourself ahead of Sunday:
Salt-N-Pepa for Flamin’ Hot Doritos
Wild animals go dancing to Salt-N-Pepa’s 1987 hit Push It in this Super Bowl ad for Flamin’ Hot Doritos. It also features stars Megan Thee Stallion voicing a songbird and singer Charlie Puth beatboxing as an anthropomorphic fox.
Watch the ad for yourself below ahead of Super Bowl LVI:
If you’re looking for something else to watch check out our TV Guide. Visit our dedicated hub for more Sports news.
The latest issue of Radio Times is on sale now – subscribe now to get each issue delivered to your door. For more from the biggest stars in TV, listen to the Radio Times podcast with Jane Garvey.
Authors
Molly Moss is a Trends Writer for Radio Times, covering the latest trends across TV, film and more. She has an MA in Newspaper Journalism and has previously written for publications including The Guardian, The Times and The Sun Online.
